Simon has over three decades’ experience founding, investing in, raising and structuring capital for, and advising businesses across a wide range of industry sectors and geographies. He has worked in both developed and emerging markets, and been investing in Greater China since the mid 90’s. He is the CEO of Li Family Office, a China headquartered single family office investing globally in businesses which improve quality of life and sustainability. He is a recognized expert in the sustainability sector, where he has been investing since the 1980’s, and is President of SDG Global Group Inc, an investment group focused on achieving the UN’s Sustainability Goals.
Originally from the UK, he spends over 300 days a year traveling globally to look at potential transactions and manage existing projects and relationships. Simon previously worked with HSBC in structured finance; BDO in corporate finance, and several specialist funds and investment banks. He qualified with PwC London UK as a chartered accountant (CPA equivalent), and graduated with a Masters and BA in Law from Oxford University.